Google Algorithm Update To Target Webspam In Search Results
Google has shown serious intentions against web spam in past few months. The roll out of Panda algorithm and delisting content farms were steps from the search giant that indicated the direction Google is heading, in terms of keeping its search results clean by focusing only on web properties with quality content.
Now, Google is ready to launch an algorithm update that will be targeted at webspam.
This new algorithm update will decrease search engine rankings for sites that Google believe are violating its quality guidelines.
The effected websites will be those that have applied Black Hat SEO techniques like Keyword Stuffing, spun content for backlinking purposes etc.
The algorithm update will be in effect simultaneously for all languages and will effect around 3% of the queries.
Apparently, Google – the search engine, wants to dictate its terms. It is setting its own rules and will allow only those players who abide by them. As Matt Cutts has mentioned at Google Inside Search blog:
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.
And if you are unhappy with that, Go Bing yourself.